Happy Halloween!

If you’re a marketer, the holiday season is a great time to keep building up your brand.

When October hits, social media timelines start to be flooded with all sorts of spooky content and sometimes some cool advertising campaigns. Brands don’t really hold back with their marketing budgets and you definitely get more creative freedom.

Before premature Christmas music crushes us, Halloween is hands down the best chance to really scare your customers into engaging more with your brand.

Why? One reason is that Halloween has less competition for ad space than the rest of the holiday season, meaning cheaper social ads.

Halloween: A marketing opportunity to die for.

Quick fact: In the US, 6.4% of consumers start shopping for Halloween stuff before September. This means that August and September might be the right time to launch a campaign since your followers are already planning and searching the web for inspiration.

If you’re a marketer, this is a great time to build your brand and show personality through Halloween-themed campaigns. Define your goals, decide on your objectives and be creative without ditching your branding. But before you start planning, you should make sure Halloween is relevant to your customer base.

Don’t be afraid to use multiple channels, leverage smaller social networks and set aside a budget for paid ads. Halloween is a perfect opportunity to connect with both your existing and new followers—if you play it right, you can make your next social media campaign terrifyingly popular.